Why is video marketing so effective?
If you have been reading my blog for a while, then you know that I love to write.
I run three different blogs.
On social media my posts are usually made of lifestyle blog type content combined with pictures.
When I first started my business online, I heard so many people talking about using video marketing.
A couple things went through my head when I thought about this….
First of all, I wondered if people actually watched the videos all the way through?
I also wondered how do you even create content for the videos?
So, I dove in and did some research.
Here’s what I learned…
When you are building a business online, you are talking and connecting with tons of people who don’t know who you are.
Why does this matter?
Let me ask you a question…
When you go to buy something, are you more likely to buy a brand that you have used before?
Many people would rather buy brands and products that they know they love.
If you want to increase your sales, you need to increase how familiar people feel with you.
Video can do this faster for you than any other type of content.
When you watch a movie it’s very easy to connect with and relate to the characters.
That is why video marketing is so effective.
You are letting people get to know who you are and how you can help them.
So when people are looking for the products that you offer, they will be more likely to buy from you than someone else.
It gives you an edge on the competition.
Remember, there are TONS of people who sell the same products that you do or even products that can do the same things as what you offer.
In a previous post I talked about why using stories would also help you grow your business faster. You can check it out here.
Now when you combine stories into your videos, you are setting yourself up for success!
The people who are going through the same things that you share in your videos will now be able to see who you are and feel an even stronger connection.
I bet you never even thought of combining marketing strategies together?!
Give it a try and see what it can do for you.
Until next time!