How to use story to build your brand: 3 things that you need to do.
Want to know a secret?
One of the fastest and easiest ways to build your brand is to use stories.
I don’t mean the made up stories that have never happened and are not true..
I mean to share stories of what you and other people are going through.
People love reality TV.
They love the drama. They love to watch the story unfold. They love to feel like they are developing a relationship with the people involved.
As you are building your brand, you can do the same thing.
You can create your own reality TV show that people look forward to watching.
There are three things that you need to include in every story:
- What do you want your TV show to be about?
- Think about those reality TV shows. They all have a central theme.Pick what you want your theme to be.
2. What types of stories do you want to share?
You picked your theme, now you need to decide what types of stories you want to share. You could share success stories, how-to stories, or even tips. The more creative that you get, the better.
3. What do you want people to learn or take away from what you are sharing?
You could teach people a skill, teach them tips that they can use, or even just provide inspiration to see that there are other people going through the same things and they can get through it too.
These are all things that you want to consider when choosing and creating your stories.
This will give people a reason to watch or read what you are creating.
These stories will draw people to you because they know what they can expect from you.
People will know that you can provide them with something that they want.
This will help you build your brand and become an authority to help you get more leads and sales.
If you need some more ideas to help you create content?